Search Engine Result Page (SERP) in SEO

Search Engine Result Page (SERP) is a page shown to visitor after search button is pressed on any search engine. This page displays the link to the website and short description against the keywords or phrase entered by the visitor in bold letters. I will talk about the organic or pure search or organic search only.

When a user searches a keyword or phrase the result is displayed on the SERP. The title of the search result is shown as link. You can click to visit the page. The description below the link of website shows the content within the page and some bold words can be seen matching your entered keywords or phrase.

Please look below to have an example

 



Here in the first result in SERP by google we find first line as a link to the page. It shows the title of that page. Below the link some description is shown with the bold words. These bold words are same as entered in search bot. Below the description the full URL is written as well. You can copy and paste the URL to other browser.

Most important point to note is search result page shows the meta content of that page. So in Search Engine Optimization meta content is much important. If one do not define meta tag, search engine assumes the site it not search engine friendly and it captures content to understand the nature of web page. To get better ranking in search result page meta content is used and it makes the page search engine friendly. Every page should have its own meta described.