Meta is the section in programming/coding of website which is written for search engines. The content present in it describes the nature of website. Search Engine checks the content in meta and understand the type and further content relevancy of site.
Meta is not visible to the visitor of website. It is written in a standard format of programming language like HTML,
Meta is defined under the head section after the title of the site. To see the example please click here
Meta is composed of two mandatory elements one is keywords and the other is description.
In keywords section of meta one can write the number of keywords as per analysis to describe best about its web page. Search engine pick the keywords from this section. The maximum length for keywords in meta is up to 250 characters.
The other section is description where the short description of web page or introduction of web page is written. The limit for characters is 170. It varies depending on search engine strategies. Google shows 156 Characters (Including Spaces) for Meta Description. Yahoo shows up to 161 Characters (Including Spaces) for Meta Description.
In SERP (Search Engine Result Page) the search engine shows the description if you defined or it picks from the content of the web page. Meta is quite important in Search Engine Optimization.
Each page should have its own meta tags with keywords and description, because search engines do not only emphasize on home page or main page. If you want to bring some specific content of your web page in SERP you need to define individual meta for every page. The selection of keywords should be based on analysis. There are many tools available on www to get best keywords for your web page. For details click here
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