The Next Generation of Ranking Signals
Every 3-4 years, there’s a big shift or addition to the key metrics Google (and, to a lesser extent MSN/Bing and Yahoo!) uses to order competitive search results.
1996-1999: On-page keyword usage + meta data
1999 – 2002: PageRank + On-page
2002 – 2005: Anchor text + Domain name + PageRank + On-Page
2005 – 2009: Domain authority + Diversity of linking domains + Topic modeling + Anchor text + Domain name + PageRank + On-Page
In 2010 and 2011, we’ve already seen the entry of social signals from Facebook and Twitter. The recent clickstream stories revealed that both Google and Bing employ clickstream data (Bing has done so publicly for the last 3 years, Google more quietly and probably longer), though this likely is a relatively small data point for both.
It’s my belief that the next generation of ranking signals will rely on social networking sites.
Important to note that pagerank and search engine result page SERP ranking has no relationship neither similar in phenomenon.
Every 3-4 years, there’s a big shift or addition to the key metrics Google (and, to a lesser extent MSN/Bing and Yahoo!) uses to order competitive search results.
1996-1999: On-page keyword usage + meta data
1999 – 2002: PageRank + On-page
2002 – 2005: Anchor text + Domain name + PageRank + On-Page
2005 – 2009: Domain authority + Diversity of linking domains + Topic modeling + Anchor text + Domain name + PageRank + On-Page
In 2010 and 2011, we’ve already seen the entry of social signals from Facebook and Twitter. The recent clickstream stories revealed that both Google and Bing employ clickstream data (Bing has done so publicly for the last 3 years, Google more quietly and probably longer), though this likely is a relatively small data point for both.
It’s my belief that the next generation of ranking signals will rely on social networking sites.
Important to note that pagerank and search engine result page SERP ranking has no relationship neither similar in phenomenon.
There are two types in pagerank. One is output of search engine other is ranked by google tool bar x out of 10.
ReplyDeleteyou are absolutely right
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