Thursday, March 10, 2011

Search Engine Strategies in SERP 2011

Does all search engines provide the same results? Absolutely NOT. It shows the difference in tendencies of search engines while ranking them in SERP. If a person is optimizing website for Google he is lacking the support of Yahoo.

Different search engines present different results against same keyword. The results of most queries confirm this difference of strategies among search engines.There is a minor overlap in search engines while displaying results on SERPs. Even keeping in mind the same required keyword provide identical variant of the keyword to same search engine and compare the results. You will again amazed to see the results shown. Search Engine guru says it depends on your geographical location and trend of keyword.

Search Engine optimization is an on-going long process. Every search engine has its own strategy. Some search engines consider the linking, some consider the meta and some consider the popularity among other social networking websites. Here I am discussing about the ranking of SERP for same keyword in different search engines. It shows the strategies vary and thus the result. To see the trend of page rank in 2011 please click here

One must follow primarily the standards and recommended measures while optimizing the website and then further he should tune it to some possible extent as per every search engine's strategy. Everyone is not using Google or Yahoo for searches. There are many other users who use other famous search engines like MSN, Bing etc. No doubt one must focus on favorite search engines to optimize the website.

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