How to make Search Engine Friendly Site

Well it is never ending topic actually. Every search engine has its own strategy most of them are title and content based but consider all other aspects as well like meta and off page optimization.

Search Engine friendly websites are those websites which are developed by keeping in mind the standards of search engine tools and strategies. this will make easier for you to achieve early better ranking in SERPs. Search engine sends crawler to visit the pages and index them within database. Crawler is a tool developed by search engines to provide updated information from websites.

We can communicate with crawler to get better ranking in search engine result pages.

Here are few important practices one should never ignore:

HTML Suggestions:

HEAD
In head area the title tag should be placed at first before all other tags, otherwise the crawler may overlook it and this will damage your ranking in SERP.

Title must not longer than 7 to 9 words. It should be relevant with the content and must contain keyword in it.

Meta section within head of page should be well defined. Meta keywords and Meta descriptions are most important factors for crawlers.

Use H1 heading and keyword should appear in this heading. Use H1 in the beginning of page.

ALT image attributes are most important. In first three images of your page at least they must have ALT tag with them.

Keyword
Keywords should be bold. This tells your emphasis to crawler. It is suggested that please put your keyword bold one or more times to show the importance.

Keep in mind the keyword density which is 5~7%.

Avoid Keyword Cannibalization and follow a proper rule to achieve required popularity of targeted page.

Your keyword should appear at least once in text links. It is recommend to use it in such links up to 6 times.

The keyword should be present in the last of your page too. Your page will be more relevant if your keyword appears at the end of the page. Put your keyword in the last 50 words of the web page.

The page should contain the keyword in heading of your page. Use H1 heading and keyword should appear in this heading. Use H1 in the beginning of page.

Write Content of every page in search engine friendly manner.


Sitemap should be self descriptive and informing the crawler about change frequency of web page so that crawler should visit as per your requirement otherwise crawler will set its own visit frequency which may or may not suite your requirement.

No link should be broken or ambiguous.

Search Engine will always display the most relevant content containing websites on top of its SERPs. It will redirect the visitor and customer to highly relevant website.