Web 2.0 has changed the face of business. It has brought revolution in WWW. Web 2.0 is the newer version of Web 1.0. The phenomenon behind the concept of Web 2.0 is participation of user in the website by posting and interacting with other users. Traditional concept in web was a user opens a website and remained a passive user. He may get the option to leave comments in Guest Book of website if available and usually the content kept private from other users. But now minds are broaden and people do not mind if others read what the wrote.
The output of Web 2.0 is social media networking sites. Where users come and spend time in fact it would be more appropriate to say they spend lives. They talk with the wall. They get to know what others and their connections and their connections are sharing. Thus resulting in to more people around and sharing information. Lets cash this concept in terms of Web Marketing or Search Engine Marketing.
Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites. Place your flag on each of these sites. You will be absolutely visible in search results.
Web 2.0 is "read-write-web". It is developed for the user. There is no change in technical specification but just accumulating the links together and bringing them to a platform where everyone can speak with or without permission. This concept gives more than the retrieval of information. User browse and can ask a question. The interactive feature enables other to participate. Thus users are syndicated.
Podcasting
Blogging
Tagging
Contributing to RSS
Social bookmarking
Social networking
This is all about Web 2.0. Nothing technical just placing your footprints of existence over Internet.
Lets have an example: a person is selling a hydraulic jack for cars. He needs to improve his sales. Of course he needs to. He should start a blog about it, a website, should create account on every popular social media networking website, give comments, providing support to users, upload a video about how it works and link all of them together. That is it. His existence is proven. Sooner not only his geographical location but he can be seen all over the world. Don't forget to use SEO techniques in your website and other web based applications like blogs. He can target his own area of sales or services by customizing his product in search result. This concept comes under being search engine friendly. Tell your search engine that you focus on some particular geographic location so the true searchers could reach you and you get better sales in contrast with traffic hitting on your site. How to tell a search engine that I am search engine friendly?
Google is promoting the Web2.0 by implementing concept in its strategies and applications
The output of Web 2.0 is social media networking sites. Where users come and spend time in fact it would be more appropriate to say they spend lives. They talk with the wall. They get to know what others and their connections and their connections are sharing. Thus resulting in to more people around and sharing information. Lets cash this concept in terms of Web Marketing or Search Engine Marketing.
Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites. Place your flag on each of these sites. You will be absolutely visible in search results.
Web 2.0 is "read-write-web". It is developed for the user. There is no change in technical specification but just accumulating the links together and bringing them to a platform where everyone can speak with or without permission. This concept gives more than the retrieval of information. User browse and can ask a question. The interactive feature enables other to participate. Thus users are syndicated.
Podcasting
Blogging
Tagging
Contributing to RSS
Social bookmarking
Social networking
This is all about Web 2.0. Nothing technical just placing your footprints of existence over Internet.
Lets have an example: a person is selling a hydraulic jack for cars. He needs to improve his sales. Of course he needs to. He should start a blog about it, a website, should create account on every popular social media networking website, give comments, providing support to users, upload a video about how it works and link all of them together. That is it. His existence is proven. Sooner not only his geographical location but he can be seen all over the world. Don't forget to use SEO techniques in your website and other web based applications like blogs. He can target his own area of sales or services by customizing his product in search result. This concept comes under being search engine friendly. Tell your search engine that you focus on some particular geographic location so the true searchers could reach you and you get better sales in contrast with traffic hitting on your site. How to tell a search engine that I am search engine friendly?
| Web 1.0 | Web 2.0 | |
|---|---|---|
| DoubleClick | --> | Google AdSense |
| Ofoto | --> | Flickr |
| Akamai | --> | BitTorrent |
| mp3.com | --> | Napster |
| Britannica Online | --> | Wikipedia |
| personal websites | --> | blogging |
| evite | --> | upcoming.org and EVDB |
| domain name speculation | --> | search engine optimization |
| page views | --> | cost per click |
| screen scraping | --> | web services |
| publishing | --> | participation |
| content management systems | --> | wikis |
| directories (taxonomy) | --> | tagging ("folksonomy") |
| stickiness | --> | syndication |
Google is promoting the Web2.0 by implementing concept in its strategies and applications
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