Friday, March 25, 2011

Importance of Content in SEO

Content is all text, images, sounds everything on the page. It is called king for the visitor. Content provides the information about web page.

During writing the content, the given information should be accurate, to the point and in proper ethics of linguistics.

Content is very important for the search engine. Majorly most of the search engines give importance to the content. Crawler of search engine checks the pages frequently to find any updates in content. In sitemap we can tell search engine to send crawler or depute spider.

While writing content for the web page identify the descriptive title, plot the purpose of the page and the targeted visitor in mind. Always keep audience in your mind while writing content in web page. Because search engine strategies are directly dependent on the interest of searcher. If content is good in description and attractive for visitor to open the link to find details. Bingo! You are a good content writer.

In search results you might have noticed that the keyword is highlighted in SERP.

Here in the image you can see the keywords are also shown in description of the link. This description is usually acquired from meta of the page but sometimes content is also used to get such information. Some SEO experts claim that Google considers content not meta.

Thus content should be written in an informative way because it challenges the ranking of search engine given to a page. Content must be relevant with the links, title and targeted visitor for every web page. Relevancy in your description about the website attract the targeted customers.

Always write quality content. Quantity content may lose a visitor. Use info graphics to let the user experience the information rather interpretation.

Content updating in SEO is the process of editing a web site's content and code in order to improve visibility within one or more search engines. Frequent updates in content engage the crawler of search engine on the website. This improves the quick visibility of your website in SERPs.

Content comes under On Page Optimization.
The keyword must be used in good proportion and density should not be greater than 7%.
Title should not be longer than 7 to 9 words.



Also see

What is search engine ranking
How to make Search Engine Friendly Site
Link building in On Page Optimization
Link Building in Off Page Optimization













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