Importance of Content in SEO

Content is all text, images, sounds everything on the page. It is called king for the visitor. Content provides the information about web page.

During writing the content, the given information should be accurate, to the point and in proper ethics of linguistics.

Content is very important for the search engine. Majorly most of the search engines give importance to the content. Crawler of search engine checks the pages frequently to find any updates in content. In sitemap we can tell search engine to send crawler or depute spider.

While writing content for the web page identify the descriptive title, plot the purpose of the page and the targeted visitor in mind. Always keep audience in your mind while writing content in web page. Because search engine strategies are directly dependent on the interest of searcher. If content is good in description and attractive for visitor to open the link to find details. Bingo! You are a good content writer.

In search results you might have noticed that the keyword is highlighted in SERP.

Here in the image you can see the keywords are also shown in description of the link. This description is usually acquired from meta of the page but sometimes content is also used to get such information. Some SEO experts claim that Google considers content not meta.

Thus content should be written in an informative way because it challenges the ranking of search engine given to a page. Content must be relevant with the links, title and targeted visitor for every web page. Relevancy in your description about the website attract the targeted customers.

Always write quality content. Quantity content may lose a visitor. Use info graphics to let the user experience the information rather interpretation.

Content updating in SEO is the process of editing a web site's content and code in order to improve visibility within one or more search engines. Frequent updates in content engage the crawler of search engine on the website. This improves the quick visibility of your website in SERPs.

Content comes under On Page Optimization.
The keyword must be used in good proportion and density should not be greater than 7%.
Title should not be longer than 7 to 9 words.



Also see

What is search engine ranking
How to make Search Engine Friendly Site
Link building in On Page Optimization
Link Building in Off Page Optimization

Indexing in SEO training

Indexing is a process of compiling the fetched information from internet. It is just like the index of the book.

Crawler processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. Crawler can process many, but not all, content types.

The processing of crawling means how often the page should be crawled, nature of page, relevant or irrelevant links, meta descriptions, content, geographical location and of course ALT tags, titles, headings etc. Such information is used to display results. The results are determined on the basis of fetched data or indexed data within search engine. Search engine uses crawler to do the job.

Crawler is an algorithmic based software designed to fetch information about pages over internet to produce most efficient search results.


Also See:

How to build Search Engine Friendly web page
Understanding HTML for SEO

Title of Page in SEO Training

Title is the name/short description of the page shown in title bar of browser. Title of the page should be defined for every page and it must contain the core idea of the page. Title is most important in Search Engine Optimization.

Title is shown to the visitor and it is also noted by the crawler of search engine. In SERP the title of that particular page is shown as link. Thus in title use the phrase or keyword that best describe your page and commonly searched by the searchers.

The length for title should be up to 90 characters, it varies from search engine to search engine. But ideally it should be short and well describing the page. Google shows 69 Characters (Including Spaces) for Page Title. Yahoo shows up to 72 Characters (Including Spaces) for a Page Title. (PDF’s up to 75 characters).
Bing shows 65 Characters (Including Spaces) for a Page Title Tag. And we can quote so many examples here.

Title must contain the keyword as well. Title should be relevant with the content of the page. These important points make the website search engine friendly.

Also see:

How to define Title in web page

Inbound Link building SEO Training

Inbound Link Building means putting links on other sites to get traffic on your site. It is of 4 types.

1. One way - Site A link is on Site B
2. Two Way - Site A link is on Site B and Site B link is on Site A
3. Three Way -  Site A link is on Site B and Site B link is on Site C and Site C link is on Site A
4. Link Farming - Building links on different sites and focusing all links towards targeted site to bring traffic.

This type of SEO comes under Black Hat SEO. This practice is not appreciated by search engines. Link Farming is worst type of SEO. Google may remove the ranking of site from listing.