On page optimization is started after selection of keyword. When you select a keyword through research and analysis, forget other keywords and focus on your selected one. Now decide which page you want to be shown on search result. The point is to have a single keyword which is returned to you by research.
You might need to make a new page or edit an existing one. Now find followings on your selected page.
title
head
main content
Add this keyword in all of them in a good proportion. Title should not be greater than 7 to 9 words. Keyword density should be 7% in content. Repeating keywords or different keywords than your website content may lead your SEO towards black hat seo.
Create separate page for specific keywords you select. Make sure to pick those keywords which have highest volume of traffic and maximum relevancy with your page content because in beginning I mentioned that you can not predict keyword because you don't know. It should be decided by the search engine and your research over it. Mutual consent of both is necessary. Now adjust your home page according to your other pages.
Check for links, the links should be properly described and no broken link should be there. It creates bad impact on crawler of search engine. Check for programming errors, remove them if any. Check for spelling mistakes it annoys the visitor.
And always avoid black hat SEO techniques.
Also See
Keyword Cannibalization
What is Meta
Link building in On Page Optimization
You might need to make a new page or edit an existing one. Now find followings on your selected page.
title
head
main content
Add this keyword in all of them in a good proportion. Title should not be greater than 7 to 9 words. Keyword density should be 7% in content. Repeating keywords or different keywords than your website content may lead your SEO towards black hat seo.
Create separate page for specific keywords you select. Make sure to pick those keywords which have highest volume of traffic and maximum relevancy with your page content because in beginning I mentioned that you can not predict keyword because you don't know. It should be decided by the search engine and your research over it. Mutual consent of both is necessary. Now adjust your home page according to your other pages.
Check for links, the links should be properly described and no broken link should be there. It creates bad impact on crawler of search engine. Check for programming errors, remove them if any. Check for spelling mistakes it annoys the visitor.
And always avoid black hat SEO techniques.
Also See
Keyword Cannibalization
What is Meta
Link building in On Page Optimization
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