Monday, January 24, 2011

SEO types

SEO is categorized in majorly two types, On-page optimization and Off-page optimization. In on page optimization we use google analytics and webmaster tools. Off page optimization is all about backlinks and publicity of website. Content is quite much considered. This is also mentioned by some SEO experts that Google is only considering content rather than meta keywords. But we will always focus on meta keywords because Yahoo and Bingo consider keywords.
In optimization process we call content as king and backlink as queen. We will discuss content and backlinks in detail later.

In content the repetition of keyword is not much appreciated. The density of keyword mentioned in content should not be greater than 7% ideally. But in few cases if some brand name is repeating along with its models or versions, Google ignore this repetition. The content must be brief, attractive and appropriate information based because it is the only thing which a visitor is looking for. Relevancy in your description about the website attract the targeted customers.

Furthermore while continuing with the optimization of website there are further three categories where the techniques get fall.

White Hat SEO
Black Hat SEO
Grey Hat SEO

White Hat SEO is ethical SEO which is allowed by google. The techniques and tools are recommended and practiced by most of the organic SEO experts.


Black Hat SEO is un ethical and in organic optimization which leads to fool the search engine and get desired traffic by any means. Google and other search engines do not appreciate such SEO. In this SEO the keyword density is not considered, relevant or irrelevant content is placed and many false backlinks are created. Conent is updated via tools or software to attract crawler towards site.

Grey Hat SEO is a mix up of both types of SEOs. It means the grey hat SEO combines both ethical and un ethical SEO tactics. This is for individual SEO technique which do not have clear black or white hat SEO definition.

Our SEO is strictly White Hat by following rules and regulations. Being fair is ethical.

2 comments:

  1. what is meta keywords?

    ReplyDelete
  2. http://iqaisarseo.blogspot.com/2011/02/meta-in-seo-training.html

    Please click on the above mentioned link. There are more topics included on right pane in this blog. Thanks!

    ReplyDelete