Wednesday, January 19, 2011

Introduction to SEO training

Search Engine Optimization (SEO) is the process to attain volume of traffic towards site, improving the quality of traffic from search engines. This process also attributes towards the ranking of the website in search engines. More precisely the site is optimized better ranks can be achieved. SEO is done by natural or un-paid means. In technical terms this is organic or algorithmic search result rather than Search Engine Marketing (SEM) or paid efforts.

The technique to gain maximum volume of visitors on site is called organic or pure search result. Whenever somebody search some required information your site gets his attention by standing at top in searches, this phenomenon is called search engine optimization.

The site is refined and content is updated with latest information and a thorough research of inbound links attracts the search engines. The publicity aimed at the raising of site in Search Engine Result Pages (SERP)

In short the SEO is is the process of editing a web site's content and code in order to improve visibility within one or more search engines.

It is a subset of Search Engine Marketing (SEM) that aims at facilitating site crawling and influencing a more prominent search engine organic ranking with an end goal of driving traffic from natural listings.

We have case study examples of many companies who gained maximum ROI through this process. Some companies offer this service. They have trained and experience people to cater the needs and forecasting methodologies to improve the ranking in search results of search engines. There is a huge growth in business by giving attention towards this process.

The site should be comprehensive in terms of content, code, design, layout and interactive enough to engage the visitor. The process edits every page of website to gain the maximum level of optimization so it could fit in almost every relevant keyword searches.

In our track we will focus on GOOGLE search engine, its techniques, tools and softwares to learn optimization of website.




Also see

Pagerank by Search Engines
Keyword Cannibalization
What is Search Engine Friendly site










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