SEM Search Engine Marketing

SEM or Search Engine Marketing is a process to promote website on search engine rankings in search engine result pages. The phenomenon solely derived to target potential users to gain maximum ROI (Return Over Investment). This is done by increasing hits of visitors on website through the use of Search Engine Optimization SEO and other related tools including paid placement, contextual advertisements and paid inclusion.

As the number of sites is increasing rapidly since mid-late nineties some tools appeared as search engines to provide required information and link to the user. Suddenly it brought an idea of promoting website over the search engine ranking. The better is ranking, more hits you get. This resulted into building strategies to show up on the first page of SERP of search engines. Search engines started building their business models to cash this race. The first program was presented as pay per click in 1996 by Open Text and then Goto.com. Later it was adopted by Microsoft, Yahoo, Bing and obviously Google. Google's adwords program promoted this type of marketing globally. Its business model received overwhelming response and attained world wide success.

Internet Marketers or Search Engine Optimizers expanded the vision of customer by promoting the idea of Search Engine Marketing to attain maximum ROI by getting more traffic through advertisements. New SEO consultants emerged focusing upon marketing and advertising through search engines.

In 2001 SEM model was presented to cover the spectrum of activities involved in performing SEO, Search Engine paid listing management, submitting sites to directories and developing online marketing strategies to promote businesses. As the idea grew bigger it also showed an offspring as SEMM Search Engine Marketing Management. SEMM is purely related with interest of ROI over the business through web promotions. SEMM also integrates organic SEO, trying to achieve top ranking without using paid means of achieving top in search engines, and PayPerClick SEO. some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. It does not focus on relevant traffic building only.

Introduction to SEO training

Search Engine Optimization (SEO) is the process to attain volume of traffic towards site, improving the quality of traffic from search engines. This process also attributes towards the ranking of the website in search engines. More precisely the site is optimized better ranks can be achieved. SEO is done by natural or un-paid means. In technical terms this is organic or algorithmic search result rather than Search Engine Marketing (SEM) or paid efforts.

The technique to gain maximum volume of visitors on site is called organic or pure search result. Whenever somebody search some required information your site gets his attention by standing at top in searches, this phenomenon is called search engine optimization.

The site is refined and content is updated with latest information and a thorough research of inbound links attracts the search engines. The publicity aimed at the raising of site in Search Engine Result Pages (SERP)

In short the SEO is is the process of editing a web site's content and code in order to improve visibility within one or more search engines.

It is a subset of Search Engine Marketing (SEM) that aims at facilitating site crawling and influencing a more prominent search engine organic ranking with an end goal of driving traffic from natural listings.

We have case study examples of many companies who gained maximum ROI through this process. Some companies offer this service. They have trained and experience people to cater the needs and forecasting methodologies to improve the ranking in search results of search engines. There is a huge growth in business by giving attention towards this process.

The site should be comprehensive in terms of content, code, design, layout and interactive enough to engage the visitor. The process edits every page of website to gain the maximum level of optimization so it could fit in almost every relevant keyword searches.

In our track we will focus on GOOGLE search engine, its techniques, tools and softwares to learn optimization of website.




Also see

Pagerank by Search Engines
Keyword Cannibalization
What is Search Engine Friendly site