Keyword Research SEO Training

Keyword research is fundamental part of search engine optimization to achieve success.
Keyword research is a practice to find the actual search terms entered by people into the search engines. SEO professionals research keywords in order to achieve better ranking in search engines.
If you think that you know the keywords, then you are absolutely wrong, because you don't. You can predict and assume but that could not be precise.

Keyword research is a continuous process thus it is bit difficult. This is the first step to start optimization of website. You need to continuously discover keywords through analysis and research to create a competitive advantage. Google has provided tools for keyword research. These tools help us to identify which words are being widely searched, which words are in trend and out of trend. For a better analysis Google also provide advantage to get keywords from top ranked sites. Google insights tool can provide the forecasting of the keywords by showing graph of searches for the specific keyword.

Traditionally we conduct keyword research by brainstorming. First we come up with some keyword ideas that link to our content of website. Then we opt a tool to find a set of most appropriate keywords. After getting some keywords on basis of stats and recommendations by tool we teak and optimize our site.
There are hundreds of tools available on internet. Many of them are free to use. But we will go in detail to learn how these tools work, on what basis these tools recommend some specific keywords.

We should also consider the regional demands of the searches as well. For example if we are optimizing a website that provides services or sells items in a specific region and getting huge volume of hits through search results but the traffic is not from the targeted area or region then this traffic will not be a quality traffic. To attain quality traffic we should precisely research the keywords keeping in mind the region where we are targeting customers. Google provide tools where filters are available to see stats of keywords region wise. Google trend is the tool to provide such details.

In a nut shell we should keep these points in mind while selecting keywords

• Current Search volume
• Future prediction
• Keyword status in a particular geographic location

We will study Google Adwords, Google insight , Google Analytics and Google trends and other useful Google tools to find best suitable keywords for our website. These tools provide the self analysis, research techniques and transparently describes the keyword usage and its future trend.

(Note: If any of the tool does not work or does not show result, please check your browser settings. Recommended browsers are latest versions of firefox and google chrome.)




Also See


Tool to Calculate Keyword Density
How to get better ranking in search engines 2011
What is Page Rank
What is keyword Cannibalization

Introduction to SEO training

Search Engine Optimization (SEO) is the process to attain volume of traffic towards site, improving the quality of traffic from search engines. This process also attributes towards the ranking of the website in search engines. More precisely the site is optimized better ranks can be achieved. SEO is done by natural or un-paid means. In technical terms this is organic or algorithmic search result rather than Search Engine Marketing (SEM) or paid efforts.

The technique to gain maximum volume of visitors on site is called organic or pure search result. Whenever somebody search some required information your site gets his attention by standing at top in searches, this phenomenon is called search engine optimization.

The site is refined and content is updated with latest information and a thorough research of inbound links attracts the search engines. The publicity aimed at the raising of site in Search Engine Result Pages (SERP)

In short the SEO is is the process of editing a web site's content and code in order to improve visibility within one or more search engines.

It is a subset of Search Engine Marketing (SEM) that aims at facilitating site crawling and influencing a more prominent search engine organic ranking with an end goal of driving traffic from natural listings.

We have case study examples of many companies who gained maximum ROI through this process. Some companies offer this service. They have trained and experience people to cater the needs and forecasting methodologies to improve the ranking in search results of search engines. There is a huge growth in business by giving attention towards this process.

The site should be comprehensive in terms of content, code, design, layout and interactive enough to engage the visitor. The process edits every page of website to gain the maximum level of optimization so it could fit in almost every relevant keyword searches.

In our track we will focus on GOOGLE search engine, its techniques, tools and softwares to learn optimization of website.




Also see

Pagerank by Search Engines
Keyword Cannibalization
What is Search Engine Friendly site