Keyword Cannibalization means internal competition within Website among its pages to appear in SERPs of search engines. In more simpler words, it starts when certain keyword is used in many pages of website and all pages start competing with each other thus search engine gets confused to rank which page better.
Most of the SEO professionals and experts ignore or do not understand this phenomenon in depth. This results in to poor SEO for a website. One page starts eating the popularity of other page and may be you forgot to focus on your targeted page in actual.
This is website's internal structure problem which is directly related with information. Sub-pages start targeting same or similar keyword used in content or title.
Lets understand this problem by an example: If a person is selling bicycles, probably he will name it alongwith its model. For example Sohrab 101, Sohrab Junior, Sohrab Race, Sohrab Scooty etc. Now the keyword sohrab is being repeated in all of its products. It is also his brand name thus making it unavoidable too. Now 4 or 5 of its web pages are showing different models of its bicycle brand. Now which page is important? Which page you want to be displayed in search result? Thus an internal competition within webpages have been developed. Search Engine crawler or spider will be confused among the pages targeting similar keyword. This will show that website is quite unfriendly with search engine. If being SEO professional you forget about this internal competition all your SEO hard work may get you unsatisfactory results.
This issue should not be taken lightly because
Here is the solution of keyword cannibalization. Make separate pages having title of Kids Bicycles, Racing Bicycles, Scooty and Bicycles. Link every page to one main page named Bicycle. This will actually work for search engine to rank better and get target customer on specific page. If customer is interested in buying a sports bicycle, the SERP will directly take him to the targeted page. This will result in to quality traffic on targeted pages.
It is bad to place important keywords to all pages. It is false thinking that more usage of keyword will force the search engine to rank the page better.
Sometimes we place all of the important content on one page. Remember not everything is equally important for everyone. So identify similar products and classify them in to pages. Make separate pages for similar content. This will help you in getting rid of content duplication. Keyword density will also be under control.
In doing SEO do not follow or focus on getting number 1 in ranking only. This will make you following red light of truck always. Go through other long trail processes as well. If search engine changes its strategy you would be completely out! So focus on all other tips and techniques as well. Set priorities to your own skill set and include whatever comes to you. This will help your work to stay longer.
Also See
Search Engine Strategies in 2011
What is Search Engine Friendly Website
Tool to Calculate Keyword Density
Most of the SEO professionals and experts ignore or do not understand this phenomenon in depth. This results in to poor SEO for a website. One page starts eating the popularity of other page and may be you forgot to focus on your targeted page in actual.
This is website's internal structure problem which is directly related with information. Sub-pages start targeting same or similar keyword used in content or title.
Lets understand this problem by an example: If a person is selling bicycles, probably he will name it alongwith its model. For example Sohrab 101, Sohrab Junior, Sohrab Race, Sohrab Scooty etc. Now the keyword sohrab is being repeated in all of its products. It is also his brand name thus making it unavoidable too. Now 4 or 5 of its web pages are showing different models of its bicycle brand. Now which page is important? Which page you want to be displayed in search result? Thus an internal competition within webpages have been developed. Search Engine crawler or spider will be confused among the pages targeting similar keyword. This will show that website is quite unfriendly with search engine. If being SEO professional you forget about this internal competition all your SEO hard work may get you unsatisfactory results.
This issue should not be taken lightly because
It makes the website unfriendly for search engines.
It confuses the crawler to rank pages.
May be the important or targeted page do not reflect in search result.
Crawler may not go in depth among your pages.
Here is the solution of keyword cannibalization. Make separate pages having title of Kids Bicycles, Racing Bicycles, Scooty and Bicycles. Link every page to one main page named Bicycle. This will actually work for search engine to rank better and get target customer on specific page. If customer is interested in buying a sports bicycle, the SERP will directly take him to the targeted page. This will result in to quality traffic on targeted pages.
It is bad to place important keywords to all pages. It is false thinking that more usage of keyword will force the search engine to rank the page better.
Sometimes we place all of the important content on one page. Remember not everything is equally important for everyone. So identify similar products and classify them in to pages. Make separate pages for similar content. This will help you in getting rid of content duplication. Keyword density will also be under control.
In doing SEO do not follow or focus on getting number 1 in ranking only. This will make you following red light of truck always. Go through other long trail processes as well. If search engine changes its strategy you would be completely out! So focus on all other tips and techniques as well. Set priorities to your own skill set and include whatever comes to you. This will help your work to stay longer.
Also See
Search Engine Strategies in 2011
What is Search Engine Friendly Website
Tool to Calculate Keyword Density
Hi,
ReplyDeleteI appreciate you for posting such a great Blog.Keyword Cannibalization is the repeated use of a particular keyword across pages of the same website.Google ranks each website page independently, having the same keyword on every page of your site forces Google to have to choose which one it will use to rank for that keyword.For this reason we use this.
thanks for appreciation, Yes I agree with you. I will look forward for more valuable comments from your side.
ReplyDelete