Keyword research is fundamental part of search engine optimization to achieve success.
Keyword research is a practice to find the actual search terms entered by people into the search engines. SEO professionals research keywords in order to achieve better ranking in search engines.
If you think that you know the keywords, then you are absolutely wrong, because you don't. You can predict and assume but that could not be precise.
Keyword research is a continuous process thus it is bit difficult. This is the first step to start optimization of website. You need to continuously discover keywords through analysis and research to create a competitive advantage. Google has provided tools for keyword research. These tools help us to identify which words are being widely searched, which words are in trend and out of trend. For a better analysis Google also provide advantage to get keywords from top ranked sites. Google insights tool can provide the forecasting of the keywords by showing graph of searches for the specific keyword.
Traditionally we conduct keyword research by brainstorming. First we come up with some keyword ideas that link to our content of website. Then we opt a tool to find a set of most appropriate keywords. After getting some keywords on basis of stats and recommendations by tool we teak and optimize our site.
There are hundreds of tools available on internet. Many of them are free to use. But we will go in detail to learn how these tools work, on what basis these tools recommend some specific keywords.
We should also consider the regional demands of the searches as well. For example if we are optimizing a website that provides services or sells items in a specific region and getting huge volume of hits through search results but the traffic is not from the targeted area or region then this traffic will not be a quality traffic. To attain quality traffic we should precisely research the keywords keeping in mind the region where we are targeting customers. Google provide tools where filters are available to see stats of keywords region wise. Google trend is the tool to provide such details.
In a nut shell we should keep these points in mind while selecting keywords
We will study Google Adwords, Google insight , Google Analytics and Google trends and other useful Google tools to find best suitable keywords for our website. These tools provide the self analysis, research techniques and transparently describes the keyword usage and its future trend.
(Note: If any of the tool does not work or does not show result, please check your browser settings. Recommended browsers are latest versions of firefox and google chrome.)
Also See
Tool to Calculate Keyword Density
How to get better ranking in search engines 2011
What is Page Rank
What is keyword Cannibalization
Keyword research is a practice to find the actual search terms entered by people into the search engines. SEO professionals research keywords in order to achieve better ranking in search engines.
If you think that you know the keywords, then you are absolutely wrong, because you don't. You can predict and assume but that could not be precise.
Keyword research is a continuous process thus it is bit difficult. This is the first step to start optimization of website. You need to continuously discover keywords through analysis and research to create a competitive advantage. Google has provided tools for keyword research. These tools help us to identify which words are being widely searched, which words are in trend and out of trend. For a better analysis Google also provide advantage to get keywords from top ranked sites. Google insights tool can provide the forecasting of the keywords by showing graph of searches for the specific keyword.
Traditionally we conduct keyword research by brainstorming. First we come up with some keyword ideas that link to our content of website. Then we opt a tool to find a set of most appropriate keywords. After getting some keywords on basis of stats and recommendations by tool we teak and optimize our site.
There are hundreds of tools available on internet. Many of them are free to use. But we will go in detail to learn how these tools work, on what basis these tools recommend some specific keywords.
We should also consider the regional demands of the searches as well. For example if we are optimizing a website that provides services or sells items in a specific region and getting huge volume of hits through search results but the traffic is not from the targeted area or region then this traffic will not be a quality traffic. To attain quality traffic we should precisely research the keywords keeping in mind the region where we are targeting customers. Google provide tools where filters are available to see stats of keywords region wise. Google trend is the tool to provide such details.
In a nut shell we should keep these points in mind while selecting keywords
- Current Search volume
- Future prediction
- Keyword status in a particular geographic location
We will study Google Adwords, Google insight , Google Analytics and Google trends and other useful Google tools to find best suitable keywords for our website. These tools provide the self analysis, research techniques and transparently describes the keyword usage and its future trend.
(Note: If any of the tool does not work or does not show result, please check your browser settings. Recommended browsers are latest versions of firefox and google chrome.)
Also See
Tool to Calculate Keyword Density
How to get better ranking in search engines 2011
What is Page Rank
What is keyword Cannibalization
A maximum length of 256 characters is advisable for keywords to be defined in Meta of every web page.
ReplyDeleteIt varies from search engine to search engine. Ideally it is around 256 characters.