Google Adwords SEO training

Google adwords is google's main product which is generating enormous revenue. We use google adwords tool to select the most appropriate keyword first by putting all keywords we got through brain storming later the statistics will precise our selection of keywords.

First search google adwords tool on google.com.

In the webpage enter the keywords in your mind and enter security word which is shown on page as captcha (if required). You find different options to customize your search like locations, language or URL of website. The URL of website will provide you the keywords used by that website for better reference. Supposedly you search your keywords relevant to your website and you find some links on top of searches, now you want to know which keywords are used for those websites, you can simple check by giving URL here. This tool is amazing to fulfill one's needs.

The search results will show lots of keywords matching your given keywords and their relevant results. This result is inclusive of competition, global searches and monthly searches. You can download this result by simply clicking "download" button on top of search results in to CSV file.

By looking at competitor's favorite keywords you can easily decide which keywords are worthy to be placed as meta keywords of your site.

Keyword research means to analyze the current search volume, future prediction and keyword status in a particular geographic location. Google adword program provides the benefit of both i-e the keyword research and putting these keywords in your advertisement campaign with google. These two aspects are different to each other. The keyword should be a quality one rather than quantity one. For example, if you own a laptop online store and you chose laptop as keyword you may get huge volume of irrelevant traffic. Your traffic statistics would be huge but actual buyers would be very few. Beside this keyword if you use 'cheap laptop' or 'buy latest laptop' you will be hit by targeted traffic which will be a best conversion of traffic through keyword. Better keyword bring more customers.

Google can put your website ad on other websites and the visitor you get through this advertisement is ROI (Return Over Investment). You pay google for every click on your ad. By google adword program, the revenue generated by this product for google for year 2010 was US$ 27 billions. To setup your account with google for your ads placement you need to make an account by visiting google's adword official website.


Also see

Search Engine Strategies in 2011
Sear Engine Marketing
Tips to improve SEO

Keyword Research SEO Training

Keyword research is fundamental part of search engine optimization to achieve success.
Keyword research is a practice to find the actual search terms entered by people into the search engines. SEO professionals research keywords in order to achieve better ranking in search engines.
If you think that you know the keywords, then you are absolutely wrong, because you don't. You can predict and assume but that could not be precise.

Keyword research is a continuous process thus it is bit difficult. This is the first step to start optimization of website. You need to continuously discover keywords through analysis and research to create a competitive advantage. Google has provided tools for keyword research. These tools help us to identify which words are being widely searched, which words are in trend and out of trend. For a better analysis Google also provide advantage to get keywords from top ranked sites. Google insights tool can provide the forecasting of the keywords by showing graph of searches for the specific keyword.

Traditionally we conduct keyword research by brainstorming. First we come up with some keyword ideas that link to our content of website. Then we opt a tool to find a set of most appropriate keywords. After getting some keywords on basis of stats and recommendations by tool we teak and optimize our site.
There are hundreds of tools available on internet. Many of them are free to use. But we will go in detail to learn how these tools work, on what basis these tools recommend some specific keywords.

We should also consider the regional demands of the searches as well. For example if we are optimizing a website that provides services or sells items in a specific region and getting huge volume of hits through search results but the traffic is not from the targeted area or region then this traffic will not be a quality traffic. To attain quality traffic we should precisely research the keywords keeping in mind the region where we are targeting customers. Google provide tools where filters are available to see stats of keywords region wise. Google trend is the tool to provide such details.

In a nut shell we should keep these points in mind while selecting keywords

• Current Search volume
• Future prediction
• Keyword status in a particular geographic location

We will study Google Adwords, Google insight , Google Analytics and Google trends and other useful Google tools to find best suitable keywords for our website. These tools provide the self analysis, research techniques and transparently describes the keyword usage and its future trend.

(Note: If any of the tool does not work or does not show result, please check your browser settings. Recommended browsers are latest versions of firefox and google chrome.)




Also See


Tool to Calculate Keyword Density
How to get better ranking in search engines 2011
What is Page Rank
What is keyword Cannibalization