Showing posts with label Search Engine Strategies in SERP. Show all posts
Showing posts with label Search Engine Strategies in SERP. Show all posts

Friday, March 11, 2011

Social Search in Google

The Search Engine giant Google has turned organic search into social search by weaving the linked information through social networking sites in SERPs. This trend shows the tendency towards its strategic move towards most influenced culture of social networking or e-communities.

Google is converting the web search into social search by displaying the posts from Twitter, Flickr, blogger and other social networks. It was initially introduced by Google in 2009 later its expansion is called Google Social Search

The concept is to bring relevant posts of user's friends in to search results, this will enhance the importance of social networking as well. The world is getting more electronic and virtual. The concept of global village and virtualization is getting mature.

But this feature will only be available to those who are having Google account. Google profile can accomodate the other social media accounts by linking them together. Here you can show your rigid and flexible existence over the Internet. Now you just need to bring a product over Internet place it on every social media networking site and then link all sites to each other. Use appropriate keywords and invite others to comment or retweet. Here you go!

Linking social searching will actually bring you more closer to your network instead of wandering among strangers. On other hand the authenticity will be a question mark. A user uses the search engine to reach its destination. But this feature may bring him to some useless or ambiguous information. Google need to sort out the spam and authentic content among these social networking sites. Or this could result in to a big failure as the SERP will display junk and useless comments or posts rather taking the searcher to its desired websites.

As the search engine requires the websites to be more search engine friendly then same applies to the search engines as well. Google should ask whether to link posts from friends social networking accounts before displaying results. If the user is loggin in the Google account then his choice can also be accommodated on nature of his interest.

Google will not display the input from Facebook. Shocking! Yes. As once Facebook declined to share data with Google. But Google displays the profile information of facebook in search results.

Read also Page Rank in 2011 and Search Engine strategies in 2011.

Thursday, March 10, 2011

Search Engine Strategies in SERP 2011

Does all search engines provide the same results? Absolutely NOT. It shows the difference in tendencies of search engines while ranking them in SERP. If a person is optimizing website for Google he is lacking the support of Yahoo.

Different search engines present different results against same keyword. The results of most queries confirm this difference of strategies among search engines.There is a minor overlap in search engines while displaying results on SERPs. Even keeping in mind the same required keyword provide identical variant of the keyword to same search engine and compare the results. You will again amazed to see the results shown. Search Engine guru says it depends on your geographical location and trend of keyword.

Search Engine optimization is an on-going long process. Every search engine has its own strategy. Some search engines consider the linking, some consider the meta and some consider the popularity among other social networking websites. Here I am discussing about the ranking of SERP for same keyword in different search engines. It shows the strategies vary and thus the result. To see the trend of page rank in 2011 please click here

One must follow primarily the standards and recommended measures while optimizing the website and then further he should tune it to some possible extent as per every search engine's strategy. Everyone is not using Google or Yahoo for searches. There are many other users who use other famous search engines like MSN, Bing etc. No doubt one must focus on favorite search engines to optimize the website.