Showing posts with label off page optimization by imran qaisar. Show all posts
Showing posts with label off page optimization by imran qaisar. Show all posts

Saturday, March 19, 2011

Backlinking in Off page Optimization

Backlink is basically a hyperlink of your website on some other website. It means that website sends the visitor to your website. Backlinks are incoming links. More number of backlinks on different sites mean more popularity or the importance over the Web.

"If content is the king then backlink is the queen" -(Abdul Wahab)

Placing backlinks on high PR (Page Rank) sites means instant ranking in search engines.If your website's link is placed on a social networking site whose PR is high or on some relevant site that has similar content as of yours it will stimulate the process of high ranking in SERPs. Search engines assume some specific sites as authentic sites like .gov, .edu, .tv etc.

Having your backlink on some sites improves your own page ranking as well. To check the ranking of your page you can install google toolbar. This tool bar can tell you the ranking of any website or its page. Similarly placing others links on your website will lower down your PR.

In toolbar you can see the page rank


You can search high PR sites over Internet further you can verify it by using google toolbar for the current status of PR. To get information about high PR sites please drop your queries in comments.

Selling or purchasing backlinks is Black Hat SEO. Link exchange among webmasters is called two way exchange or reciprocal and is also Black Hat SEO. Placing links everywhere with improper keyword density, irrelevant content containing websites and spam sites is also Black Hat SEO. This is called Link Farming again a Black Hat SEO technique.

Backlink should always be placed on relevant website. This comes under White Hat SEO.

Backlinking is done on other websites that is why it comes under off-page optimization in SEO. Keeping in mind while placing your link on other website that the content of that website should be quality content and that website if authentic is a plus point. To sum up the concept we should discuss the outcome of backlink. More backlinks mean more crawler visit on your website. Thus this will result in to higher ranking in searches.


Backlinks are also known as incoming links, inbound links, link building, inlinks, and inward links.

Important to note that pagerank and search engine result page SERP ranking has no relationship neither similar in phenomenon.


Also see
Pagerank in 2011
Search Engine Strategies in SERP 2011
Pagerank by search engines
Social Search in Google
Web 2.0 in SEO training