On page Optimization SEO training

On page optimization is started after selection of keyword. When you select a keyword through research and analysis, forget other keywords and focus on your selected one. Now decide which page you want to be shown on search result. The point is to have a single keyword which is returned to you by research.

You might need to make a new page or edit an existing one. Now find followings on your selected page.

title
head
main content

Add this keyword in all of them in a good proportion. Title should not be greater than 7 to 9 words. Keyword density should be 7% in content. Repeating keywords or different keywords than your website content may lead your SEO towards black hat seo.

Create separate page for specific keywords you select. Make sure to pick those keywords which have highest volume of traffic and maximum relevancy with your page content because in beginning I mentioned that you can not predict keyword because you don't know. It should be decided by the search engine and your research over it. Mutual consent of both is necessary. Now adjust your home page according to your other pages.

Check for links, the links should be properly described and no broken link should be there. It creates bad impact on crawler of search engine. Check for programming errors, remove them if any. Check for spelling mistakes it annoys the visitor.

And always avoid black hat SEO techniques.


Also See

Keyword Cannibalization
What is Meta
Link building in On Page Optimization

SEO types

SEO is categorized in majorly two types, On-page optimization and Off-page optimization. In on page optimization we use google analytics and webmaster tools. Off page optimization is all about backlinks and publicity of website. Content is quite much considered. This is also mentioned by some SEO experts that Google is only considering content rather than meta keywords. But we will always focus on meta keywords because Yahoo and Bingo consider keywords.
In optimization process we call content as king and backlink as queen. We will discuss content and backlinks in detail later.

In content the repetition of keyword is not much appreciated. The density of keyword mentioned in content should not be greater than 7% ideally. But in few cases if some brand name is repeating along with its models or versions, Google ignore this repetition. The content must be brief, attractive and appropriate information based because it is the only thing which a visitor is looking for. Relevancy in your description about the website attract the targeted customers.

Furthermore while continuing with the optimization of website there are further three categories where the techniques get fall.

White Hat SEO
Black Hat SEO
Grey Hat SEO

White Hat SEO is ethical SEO which is allowed by google. The techniques and tools are recommended and practiced by most of the organic SEO experts.


Black Hat SEO is un ethical and in organic optimization which leads to fool the search engine and get desired traffic by any means. Google and other search engines do not appreciate such SEO. In this SEO the keyword density is not considered, relevant or irrelevant content is placed and many false backlinks are created. Conent is updated via tools or software to attract crawler towards site.

Grey Hat SEO is a mix up of both types of SEOs. It means the grey hat SEO combines both ethical and un ethical SEO tactics. This is for individual SEO technique which do not have clear black or white hat SEO definition.

Our SEO is strictly White Hat by following rules and regulations. Being fair is ethical.