Link Building in Off Page Optimization

Link building means creating links of your website on other websites by placing Anchor links, ads, link exchange, link farming, one way linking, two way linking, reciprocal linking and three way linking.

You can place your links on social networking sites, search engine listing sites, search engine submission, relevant sites, promotional websites and blogs.

Link building is done to achieve maximum traffic towards your site. Now the question comes which traffic? The answer lies in the concept and motive behind the link building. If the purpose of link building is to generate high traffic volume by any means it comes under Black Hat SEO.

One Way:       Site A link is on site B.
Two Way:       Site A link on site B and site B link on site A. It is called reciprocal as well.
Three Way:     Site A link on site B. Site B link on site C. Site C link on Site A.
Link Farming:    Site A link on multiple relevant or irrelevant sites to divert traffic towards site A.

Link Juice: If your link is placed on sites the juice transfers to your site. It means high PR and higher chances of visibility in SERPs of search engines.

Some high PR social websites allows anchor links on their websites. Link exchange is done by web masters to promote their websites on a deal of give and take. It may come under black hat seo.

Link building comes under off page optimization. Back links are created on other websites to bring more traffic towards your site. Link building should be done on relevant, authentic and authoritative sites. Avoid spamming it is Black Hat SEO.

Search engines ban the website in SERPs and stop the crawler to visit banned website. Always be careful while doing backlinks or link building. Try not to fool the crawler or the search engine by showing the fake popularity of your website. This will result in to disappearance of your website.

Also see:
Backlinking in Off page Optimization
Web 2.0 in SEO training
Social Search in Google
Pagerank in 2011
Inbound Link building SEO Training
On page Optimization SEO training

Backlinking in Off page Optimization

Backlink is basically a hyperlink of your website on some other website. It means that website sends the visitor to your website. Backlinks are incoming links. More number of backlinks on different sites mean more popularity or the importance over the Web.

"If content is the king then backlink is the queen" -(Abdul Wahab)

Placing backlinks on high PR (Page Rank) sites means instant ranking in search engines.If your website's link is placed on a social networking site whose PR is high or on some relevant site that has similar content as of yours it will stimulate the process of high ranking in SERPs. Search engines assume some specific sites as authentic sites like .gov, .edu, .tv etc.

Having your backlink on some sites improves your own page ranking as well. To check the ranking of your page you can install google toolbar. This tool bar can tell you the ranking of any website or its page. Similarly placing others links on your website will lower down your PR.

In toolbar you can see the page rank

You can search high PR sites over Internet further you can verify it by using google toolbar for the current status of PR. To get information about high PR sites please drop your queries in comments.

Selling or purchasing backlinks is Black Hat SEO. Link exchange among webmasters is called two way exchange or reciprocal and is also Black Hat SEO. Placing links everywhere with improper keyword density, irrelevant content containing websites and spam sites is also Black Hat SEO. This is called Link Farming again a Black Hat SEO technique.

Backlink should always be placed on relevant website. This comes under White Hat SEO.

Backlinking is done on other websites that is why it comes under off-page optimization in SEO. Keeping in mind while placing your link on other website that the content of that website should be quality content and that website if authentic is a plus point. To sum up the concept we should discuss the outcome of backlink. More backlinks mean more crawler visit on your website. Thus this will result in to higher ranking in searches.


Backlinks are also known as incoming links, inbound links, link building, inlinks, and inward links.

Important to note that pagerank and search engine result page SERP ranking has no relationship neither similar in phenomenon.


Also see
Pagerank in 2011
Search Engine Strategies in SERP 2011
Pagerank by search engines
Social Search in Google
Web 2.0 in SEO training

Pagerank by search engines

PageRank is the measure of the importance of a page based on the incoming links from other pages.  Every page has its own page rank. Most important page rank should be the home page or the product page. Any page can be optimized to get better ranking in search engine.

Pagerank value starts from 0 up to 10. Google tool bar is available to view the page rank value and is free to download.

In simple terms, each link to a page on your site from another site adds to your site's PageRank. Not all links are equal: Search Engine works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. If your site link is placed on some important site this will add rank to your website. Important sites are measured usually on basis of .gov, .edu, .pk, .cn or .uk. These URLs are authentic and search engine always consider such sites as important sites. Placing your link on such website will boost the ranking of your page instantly. Moreover such sites which capture huge number of hits are also referred as important sites.

The best types of links are those that are given based on the quality of your content. In order for your site to rank well in search results pages, it's important to make sure that search engine can crawl and index your site correctly.Your site should be search engine friendly.

Important to note that pagerank and search engine result page SERP ranking has no relationship neither similar in phenomenon.

Crawler of search engine in SEO

Crawling is the process by which Googlebot (Software by Google) discovers new and updated pages to be added to the Google index.

Cralwer comes to the website and reads all pages linked within website, it also goes to all other links diverting towards other websites. Crawler has a scheduled visit plan and it is set by Google. However you can specify the significant of web page by telling it to crawler. You can do it by specifying the significance in sitemap.

Google uses a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider).

Googlebot or crawler uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.

Google's crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.

Google doesn't accept payment to crawl a site more frequently, and we keep the search side of our business separate from our revenue-generating AdWords service.



Also See:

What is Search Engine Friendly website

4 Tips to improve SEO

SEO or search engine optimization will increase your website’s exposure on the internet.  There are a variety of methods both basic and complex within SEO.  You may already know a few of the more basic methods, so here we will supply SEO tips that will help you improve your search engine optimization that is already in place.

1. To begin you may need to work on your inbound links and outbound links.  Google will rank your search engine based on the links you have, as well as keywords, new content, etc.  It can be fairly easy to create external links. You find sites that have resource information regarding your website topic.  Sites like .gov, .org, and even Wikipedia will not mind if you have an external link to their site.  In fact most websites do not mind.  What can be harder is getting the inbound links.  This is where many website designers can truly improve their SEO.  To get inbound links you have to show other websites why they want to link to you.  More specifically you need to have content, keywords, and products or information other web designers will find useful.  To get the links use social media sites, YouTube, and blogs.  You can create your own inbound links from external blogging sites.  You can use internal links as one way to increase your page rank.  Google and other search engines will raise your values accordingly, especially if you have the relevant keywords in those links.
2. Headlines and title tags are often an area that needs improving on a website.  A good writer knows that the topic you discuss must be shown, and therefore the topic has to be discussed in headlines and titles.  So your headlines and title tags must be keyword rich, but more than that you have to have the right placement.  If your keyword is Malpractice Lawyer, then this keyword should appear in the first few words of your headline.  You do not want to leave the keyword till the last word of the headline or even in the middle.  It gets lost.  Your rankings will be higher if the keyword is first.
3. Anytime you add new content such as blog posts or articles to provide new content on your website you need to make sure the website addresses include keywords.  It is not enough to have new content. You also have to make sure the URL is relevant.
4. Our last tip for you on improving SEO is about highlighting your best content on each page.  Every time you have a point to make you need to use bullets, numbers, bold, italics, or another form of highlighting the best content.  Consumers’ eyes will track this content and learn that your site is the best.  It also helps gain the attention of the search engines for ranking.

Search Engine Result Page (SERP) in SEO

Search Engine Result Page (SERP) is a page shown to visitor after search button is pressed on any search engine. This page displays the link to the website and short description against the keywords or phrase entered by the visitor in bold letters. I will talk about the organic or pure search or organic search only.

When a user searches a keyword or phrase the result is displayed on the SERP. The title of the search result is shown as link. You can click to visit the page. The description below the link of website shows the content within the page and some bold words can be seen matching your entered keywords or phrase.

Please look below to have an example

 



Here in the first result in SERP by google we find first line as a link to the page. It shows the title of that page. Below the link some description is shown with the bold words. These bold words are same as entered in search bot. Below the description the full URL is written as well. You can copy and paste the URL to other browser.

Most important point to note is search result page shows the meta content of that page. So in Search Engine Optimization meta content is much important. If one do not define meta tag, search engine assumes the site it not search engine friendly and it captures content to understand the nature of web page. To get better ranking in search result page meta content is used and it makes the page search engine friendly. Every page should have its own meta described.

Google Insights in SEO training

Google Insights for search

Google Insights is a tool for advance searching of keywords. This tool provides the comprehensive analysis of keywords by search terms, region and time ranges. It compares the keywords and shows the results in graph. you can apply filters further to customize your search.

After giving your desired keywords and applying filters press on search and find results in a graph with comparison.

This graph shows the keyword search popularity on yearly basis. You can see the keyword interest over the time. Here it is again a useful tool to identify which keyword is good for your business.





Countries searching most for the specific keyword can be seen as below

Here in a glance the keyword usage can be seen.

Similar keyword searches are shown as well in this tool. This is quite a comprehensive tool to provide ultimate analysis of keywords.

Rising searches are searches which faced remarkable growth in search results over the time period.













Google insights a searching tool to provide details and these can be downloaded in CSV file.

Sitemap in SEO Training

Sitemap is a file which provides links information embedded in the website. It contains links of all pages. Search Engine crawler look in to this file to scroll all pages inside your website.

The sitemap file is of two types.

1. .txt file
2. .xml file

.txt file is a simple notepad file. Webmaster paste all links of the site in this file one in each line and save this file as text file.

.xml file is a file with all links of the website along with different parameters to set priority of a specific page and change frequency of the page. Change frequency means how often the page will be updated.
This helps the crawler to understand the attributes of page and its a search engine friendly activity to save time of crawler.

A simple example is shown below:

<url>

  <loc>http://iqaisarseo.blogspot.com/</loc>

  <lastmod>2011-01-25T10:53:00+00:00</lastmod>

  <changefreq>daily</changefreq>
</url> 

The change frequency can be set as once, daily, weekly, monthly etc. "lastmod" means last modification date and time. Add this information with every link of your website in sitemap.xml file.

Webmaster make the sitemap file with either .txt or .xml extension and upload it through his ftp account in his website. This page is not displayed for visitors. (example: sitemap.txt or sitemap.xml

Sitemap file is done during on page optimization.

For blogspot website sitemap submission is a bit complicated process in google webmaster tool which is made easy here

One can generate his sitemap.xml file through internet by hundreds of free sitemap.xml generating websites. Its easy to use !!!

Understanding HTML in SEO training

HTML is hypertext markup language. It is commonly used in web page development. HTML code is written in a text file (.txt) extension and saved as "name.htm" (don't forget to add double cots and "select all" option while saving document.

Understanding HTML coding in SEO in important as the SEO expert should know the basics to define title, keywords, description and headings properly. If the coding is wrong he could be able to identify the errors on page. It comes under On page optimization.

Here is an example of simple html coding. 

<html>
    <head>
    <title>my first HTML</title>    (what is meta)
    <meta name="keywords" content="introduction, my site, personal site, my own site />

    <meta name="description" content="Learn HTML explains the basics to advance level of learning free by using templates, source codes and tons of scripts />
 </head>
<body>

A <strong>free HTML Learning</strong> website. <br>
 
Heading Tags
<H1> This is H1 heading </h1>
<H2>This is H2 heading </h2>
<H3> This is H3 heading </h3>
<H4> This is H4 heading </h4>
<H5> This is H5 heading </h5>
<H6> This is H6 heading </h6>
 
<p>   (Paragraph tag)
    Paragraph about content of my site
</p>
You can insert a hyperlink in your website by simply putting one line code.
<a href>"www.mysite.com.pk">My Site</a>
You can insert image and put description for mouse over display by following these commands
<img src="www.abc.com" alt="sample picture"/>
<img src="sky.gif" alt="blue sky" />
 
</body>
</html>

Follow the tags and closings carefully while writing code in HTML.

SEO experts much consider the head section of coding where title, keywords and description is defined for
search engines. Most of the SEO tuning scripts are included in head section of web page coding.

Link Building in On Page Optimization

Link Building term is used to place links on your page. These links can be of within website or can take the visitor to other sites. We will discuss about the inbound links or within site links. This is called On Page Optimization.

Internal link building helps search engines to classify your web pages. 
If you want to bring attention of crawler towards the main page or any specific page of your website you can use that page's keyword in other pages and mark that keyword as a link towards your desired page. This way crawler will get impact of importance of that specific page. Or in other way of understanding you chose a keyword relevant to your page that searchers use on search engines, make sure that most of the pages in your site must contain that specific keyword.

Furthermore your site should be linked with other similar websites to draw attention and better ranking in search engines through crawler. This is called inbound link building. For example if site X is similar to site Y and site X link is placed on site Y, crawler will give importance to site X due to its popularity. But keep in mind that Not all Links are equal because if a health assistance site is getting links from a machinery products site, search engine will possible not count it but if that site is getting links from medical, hospital or doctors sites this will put it in better ranking. To understand importance or weightage of URL click here

Putting link on your site is as simple as
<a href="www.google.com">Popular Search Engine</a>
The URL is link address and text is anchor text 

Also make note that targeted keyword in anchor text should not be included in all your page, please vary a little.

Now how to get inbound links. Inbound links are essential to search engine optimization. Without inbound links you have no chances on Google, which dominates search engine world with ~65% market share.
Ways to get inbound links:

• Submit your website to online directories.
• Submit to paid directories like Yahoo Directory and Business.com
• Join local business chamber and get a link from it. Google trusts .gov links
• If you know professors, try to get a link from university domains. Google trusts .edu links
• Get in touch with your business partners and request a link from their website
• Buy links from other websites. Google considers this "black hat" and may ban your website. Careful link buying still works.
• Create quality content and email it to websites in your industry. If they like it, they will link to you voluntarily.
• Exchange links with webmasters. Not as useful as it used to be.
• Rent links from links brokers. Do a search if you're interested.

Links should never be broken or should not be ambigous like
www.mysubdomainpakistan.com/contact/feedback?en.l/

Avoid using such links. The link must be relevant to the content, title and direction of your page.



Also see


Link building in Off Page Optimization
How to create backlinks in Off Page Optimization
What is On Page Optimization

On page Optimization SEO training

On page optimization is started after selection of keyword. When you select a keyword through research and analysis, forget other keywords and focus on your selected one. Now decide which page you want to be shown on search result. The point is to have a single keyword which is returned to you by research.

You might need to make a new page or edit an existing one. Now find followings on your selected page.

title
head
main content

Add this keyword in all of them in a good proportion. Title should not be greater than 7 to 9 words. Keyword density should be 7% in content. Repeating keywords or different keywords than your website content may lead your SEO towards black hat seo.

Create separate page for specific keywords you select. Make sure to pick those keywords which have highest volume of traffic and maximum relevancy with your page content because in beginning I mentioned that you can not predict keyword because you don't know. It should be decided by the search engine and your research over it. Mutual consent of both is necessary. Now adjust your home page according to your other pages.

Check for links, the links should be properly described and no broken link should be there. It creates bad impact on crawler of search engine. Check for programming errors, remove them if any. Check for spelling mistakes it annoys the visitor.

And always avoid black hat SEO techniques.


Also See

Keyword Cannibalization
What is Meta
Link building in On Page Optimization

Google Adwords SEO training

Google adwords is google's main product which is generating enormous revenue. We use google adwords tool to select the most appropriate keyword first by putting all keywords we got through brain storming later the statistics will precise our selection of keywords.

First search google adwords tool on google.com.

In the webpage enter the keywords in your mind and enter security word which is shown on page as captcha (if required). You find different options to customize your search like locations, language or URL of website. The URL of website will provide you the keywords used by that website for better reference. Supposedly you search your keywords relevant to your website and you find some links on top of searches, now you want to know which keywords are used for those websites, you can simple check by giving URL here. This tool is amazing to fulfill one's needs.

The search results will show lots of keywords matching your given keywords and their relevant results. This result is inclusive of competition, global searches and monthly searches. You can download this result by simply clicking "download" button on top of search results in to CSV file.

By looking at competitor's favorite keywords you can easily decide which keywords are worthy to be placed as meta keywords of your site.

Keyword research means to analyze the current search volume, future prediction and keyword status in a particular geographic location. Google adword program provides the benefit of both i-e the keyword research and putting these keywords in your advertisement campaign with google. These two aspects are different to each other. The keyword should be a quality one rather than quantity one. For example, if you own a laptop online store and you chose laptop as keyword you may get huge volume of irrelevant traffic. Your traffic statistics would be huge but actual buyers would be very few. Beside this keyword if you use 'cheap laptop' or 'buy latest laptop' you will be hit by targeted traffic which will be a best conversion of traffic through keyword. Better keyword bring more customers.

Google can put your website ad on other websites and the visitor you get through this advertisement is ROI (Return Over Investment). You pay google for every click on your ad. By google adword program, the revenue generated by this product for google for year 2010 was US$ 27 billions. To setup your account with google for your ads placement you need to make an account by visiting google's adword official website.


Also see

Search Engine Strategies in 2011
Sear Engine Marketing
Tips to improve SEO