Web 2.0 in SEO training

Web 2.0 has changed the face of business. It  has brought revolution in WWW. Web 2.0 is the newer version of Web 1.0. The phenomenon behind the concept of Web 2.0 is participation of user in the website by posting and interacting with other users. Traditional concept in web was a user opens a website and remained a passive user. He may get the option to leave comments in Guest Book of website if available and usually the content kept private from other users. But  now minds are broaden and people do not mind if others read what the wrote.

The output of Web 2.0 is social media networking sites. Where users come and spend time in fact it would be more appropriate to say they spend lives. They talk with the wall. They get to know what others and their connections and their connections are sharing. Thus resulting in to more people around and sharing information. Lets cash this concept in terms of Web Marketing or Search Engine Marketing.

Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites. Place your flag on each of these sites. You will be absolutely visible in search results.

Web 2.0 is "read-write-web". It is developed for the user. There is no change in technical specification but just accumulating the links together and bringing them to a platform where everyone can speak with or without permission. This concept gives more than the retrieval of information. User browse and can ask a question. The interactive feature enables other to participate. Thus users are syndicated.

Podcasting
Blogging
Tagging
Contributing to RSS
Social bookmarking
Social networking

This is all about Web 2.0. Nothing technical just placing your footprints of existence over Internet.

Lets have an example: a person is selling a hydraulic jack for cars. He needs to improve his sales. Of course he needs to. He should start a blog about it, a website, should create account on every popular social media networking website, give comments, providing support to users, upload a video about how it works and link all of them together. That is it. His existence is proven. Sooner not only his geographical location but he can be seen all over the world. Don't forget to use SEO techniques in your website and other web based applications like blogs. He can target his own area of sales or services by customizing his product in search result. This concept comes under being search engine friendly. Tell your search engine that you focus on some particular geographic location so the true searchers could reach you and you get better sales in contrast with traffic hitting on your site. How to tell a search engine that I am search engine friendly?

Web 1.0		Web 2.0
DoubleClick	-->	Google AdSense
Ofoto	-->	Flickr
Akamai	-->	BitTorrent
mp3.com	-->	Napster
Britannica Online	-->	Wikipedia
personal websites	-->	blogging
evite	-->	upcoming.org and EVDB
domain name speculation	-->	search engine optimization
page views	-->	cost per click
screen scraping	-->	web services
publishing	-->	participation
content management systems	-->	wikis
directories (taxonomy)	-->	tagging ("folksonomy")
stickiness	-->	syndication

Google is promoting the Web2.0 by implementing concept in its strategies and applications

Indexing in SEO training

Indexing is a process of compiling the fetched information from internet. It is just like the index of the book.

Crawler processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. Crawler can process many, but not all, content types.

The processing of crawling means how often the page should be crawled, nature of page, relevant or irrelevant links, meta descriptions, content, geographical location and of course ALT tags, titles, headings etc. Such information is used to display results. The results are determined on the basis of fetched data or indexed data within search engine. Search engine uses crawler to do the job.

Crawler is an algorithmic based software designed to fetch information about pages over internet to produce most efficient search results.


Also See:

How to build Search Engine Friendly web page
Understanding HTML for SEO

Crawler of search engine in SEO

Crawling is the process by which Googlebot (Software by Google) discovers new and updated pages to be added to the Google index.

Cralwer comes to the website and reads all pages linked within website, it also goes to all other links diverting towards other websites. Crawler has a scheduled visit plan and it is set by Google. However you can specify the significant of web page by telling it to crawler. You can do it by specifying the significance in sitemap.

Google uses a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider).

Googlebot or crawler uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.

Google's crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.

Google doesn't accept payment to crawl a site more frequently, and we keep the search side of our business separate from our revenue-generating AdWords service.



Also See:

What is Search Engine Friendly website

Title of Page in SEO Training

Title is the name/short description of the page shown in title bar of browser. Title of the page should be defined for every page and it must contain the core idea of the page. Title is most important in Search Engine Optimization.

Title is shown to the visitor and it is also noted by the crawler of search engine. In SERP the title of that particular page is shown as link. Thus in title use the phrase or keyword that best describe your page and commonly searched by the searchers.

The length for title should be up to 90 characters, it varies from search engine to search engine. But ideally it should be short and well describing the page. Google shows 69 Characters (Including Spaces) for Page Title. Yahoo shows up to 72 Characters (Including Spaces) for a Page Title. (PDF’s up to 75 characters).
Bing shows 65 Characters (Including Spaces) for a Page Title Tag. And we can quote so many examples here.

Title must contain the keyword as well. Title should be relevant with the content of the page. These important points make the website search engine friendly.

Also see:

How to define Title in web page

Sitemap submission of blogspot in google webmaster tool in SEO Training

How to submit sitemap of blogspot in webmaster tool

It was a unique experience for me to submit a sitemap in webmaster tool of google. Blogspot does not allow to upload a sitemap with your blog. Webmaster tool requires to provide sitemap URL link. As the blogspot does not let sitemap to be uploaded so URL is out of question.

I tried searching through google and went through several websites but I could not get exact method or the process told by writers was quite old. I found many blogs explaining this of 2007.

After a thorough research I found the process to submit sitemap of your blog from blogspot site in google webmaster tool.

First click here
Google Webmaster tool
log in by providing your blogspot email account as username and password.
(If you are not registered with this tool, please use your google account user name and password to register)

now click on ADD A Site and then give your blogspot URL complete.
After adding your blog URL click on the URL in display, it may ask for verification if you are not a google account user.

After clicking you will enter the stats of your submitted blog URL of blogspot.

Now click on "Your Site on Web" option on left.

click on subscriber stats option

you will be asked to submit feed.

After submission of feed Google will check for the feed by analyzing your blog and your request will be shown like this

 Further you can click on "Dashboard" on left


On that page scroll down to find following status

This will show that Google has successfully found the sitemap and it has submitted number of links in its index.

That is how a user can submit his blog's sitemap on google webmaster tool.

 

Understanding HTML in SEO training

HTML is hypertext markup language. It is commonly used in web page development. HTML code is written in a text file (.txt) extension and saved as "name.htm" (don't forget to add double cots and "select all" option while saving document.

Understanding HTML coding in SEO in important as the SEO expert should know the basics to define title, keywords, description and headings properly. If the coding is wrong he could be able to identify the errors on page. It comes under On page optimization.

Here is an example of simple html coding. 

<html>
    <head>
    <title>my first HTML</title>    (what is meta)
    <meta name="keywords" content="introduction, my site, personal site, my own site />

    <meta name="description" content="Learn HTML explains the basics to advance level of learning free by using templates, source codes and tons of scripts />
 </head>
<body>

A <strong>free HTML Learning</strong> website. <br>
 
Heading Tags
<H1> This is H1 heading </h1>
<H2>This is H2 heading </h2>
<H3> This is H3 heading </h3>
<H4> This is H4 heading </h4>
<H5> This is H5 heading </h5>
<H6> This is H6 heading </h6>
 
<p>   (Paragraph tag)
    Paragraph about content of my site
</p>
You can insert a hyperlink in your website by simply putting one line code.
<a href>"www.mysite.com.pk">My Site</a>
You can insert image and put description for mouse over display by following these commands
<img src="www.abc.com" alt="sample picture"/>
<img src="sky.gif" alt="blue sky" />
 
</body>
</html>

Follow the tags and closings carefully while writing code in HTML.

SEO experts much consider the head section of coding where title, keywords and description is defined for
search engines. Most of the SEO tuning scripts are included in head section of web page coding.

Link Building in On Page Optimization

Link Building term is used to place links on your page. These links can be of within website or can take the visitor to other sites. We will discuss about the inbound links or within site links. This is called On Page Optimization.

Internal link building helps search engines to classify your web pages. 
If you want to bring attention of crawler towards the main page or any specific page of your website you can use that page's keyword in other pages and mark that keyword as a link towards your desired page. This way crawler will get impact of importance of that specific page. Or in other way of understanding you chose a keyword relevant to your page that searchers use on search engines, make sure that most of the pages in your site must contain that specific keyword.

Furthermore your site should be linked with other similar websites to draw attention and better ranking in search engines through crawler. This is called inbound link building. For example if site X is similar to site Y and site X link is placed on site Y, crawler will give importance to site X due to its popularity. But keep in mind that Not all Links are equal because if a health assistance site is getting links from a machinery products site, search engine will possible not count it but if that site is getting links from medical, hospital or doctors sites this will put it in better ranking. To understand importance or weightage of URL click here

Putting link on your site is as simple as
<a href="www.google.com">Popular Search Engine</a>
The URL is link address and text is anchor text 

Also make note that targeted keyword in anchor text should not be included in all your page, please vary a little.

Now how to get inbound links. Inbound links are essential to search engine optimization. Without inbound links you have no chances on Google, which dominates search engine world with ~65% market share.
Ways to get inbound links:

• Submit your website to online directories.
• Submit to paid directories like Yahoo Directory and Business.com
• Join local business chamber and get a link from it. Google trusts .gov links
• If you know professors, try to get a link from university domains. Google trusts .edu links
• Get in touch with your business partners and request a link from their website
• Buy links from other websites. Google considers this "black hat" and may ban your website. Careful link buying still works.
• Create quality content and email it to websites in your industry. If they like it, they will link to you voluntarily.
• Exchange links with webmasters. Not as useful as it used to be.
• Rent links from links brokers. Do a search if you're interested.

Links should never be broken or should not be ambigous like
www.mysubdomainpakistan.com/contact/feedback?en.l/

Avoid using such links. The link must be relevant to the content, title and direction of your page.



Also see


Link building in Off Page Optimization
How to create backlinks in Off Page Optimization
What is On Page Optimization

On page Optimization SEO training

On page optimization is started after selection of keyword. When you select a keyword through research and analysis, forget other keywords and focus on your selected one. Now decide which page you want to be shown on search result. The point is to have a single keyword which is returned to you by research.

You might need to make a new page or edit an existing one. Now find followings on your selected page.

title
head
main content

Add this keyword in all of them in a good proportion. Title should not be greater than 7 to 9 words. Keyword density should be 7% in content. Repeating keywords or different keywords than your website content may lead your SEO towards black hat seo.

Create separate page for specific keywords you select. Make sure to pick those keywords which have highest volume of traffic and maximum relevancy with your page content because in beginning I mentioned that you can not predict keyword because you don't know. It should be decided by the search engine and your research over it. Mutual consent of both is necessary. Now adjust your home page according to your other pages.

Check for links, the links should be properly described and no broken link should be there. It creates bad impact on crawler of search engine. Check for programming errors, remove them if any. Check for spelling mistakes it annoys the visitor.

And always avoid black hat SEO techniques.


Also See

Keyword Cannibalization
What is Meta
Link building in On Page Optimization

Google Adwords SEO training

Google adwords is google's main product which is generating enormous revenue. We use google adwords tool to select the most appropriate keyword first by putting all keywords we got through brain storming later the statistics will precise our selection of keywords.

First search google adwords tool on google.com.

In the webpage enter the keywords in your mind and enter security word which is shown on page as captcha (if required). You find different options to customize your search like locations, language or URL of website. The URL of website will provide you the keywords used by that website for better reference. Supposedly you search your keywords relevant to your website and you find some links on top of searches, now you want to know which keywords are used for those websites, you can simple check by giving URL here. This tool is amazing to fulfill one's needs.

The search results will show lots of keywords matching your given keywords and their relevant results. This result is inclusive of competition, global searches and monthly searches. You can download this result by simply clicking "download" button on top of search results in to CSV file.

By looking at competitor's favorite keywords you can easily decide which keywords are worthy to be placed as meta keywords of your site.

Keyword research means to analyze the current search volume, future prediction and keyword status in a particular geographic location. Google adword program provides the benefit of both i-e the keyword research and putting these keywords in your advertisement campaign with google. These two aspects are different to each other. The keyword should be a quality one rather than quantity one. For example, if you own a laptop online store and you chose laptop as keyword you may get huge volume of irrelevant traffic. Your traffic statistics would be huge but actual buyers would be very few. Beside this keyword if you use 'cheap laptop' or 'buy latest laptop' you will be hit by targeted traffic which will be a best conversion of traffic through keyword. Better keyword bring more customers.

Google can put your website ad on other websites and the visitor you get through this advertisement is ROI (Return Over Investment). You pay google for every click on your ad. By google adword program, the revenue generated by this product for google for year 2010 was US$ 27 billions. To setup your account with google for your ads placement you need to make an account by visiting google's adword official website.


Also see

Search Engine Strategies in 2011
Sear Engine Marketing
Tips to improve SEO

SEO types

SEO is categorized in majorly two types, On-page optimization and Off-page optimization. In on page optimization we use google analytics and webmaster tools. Off page optimization is all about backlinks and publicity of website. Content is quite much considered. This is also mentioned by some SEO experts that Google is only considering content rather than meta keywords. But we will always focus on meta keywords because Yahoo and Bingo consider keywords.
In optimization process we call content as king and backlink as queen. We will discuss content and backlinks in detail later.

In content the repetition of keyword is not much appreciated. The density of keyword mentioned in content should not be greater than 7% ideally. But in few cases if some brand name is repeating along with its models or versions, Google ignore this repetition. The content must be brief, attractive and appropriate information based because it is the only thing which a visitor is looking for. Relevancy in your description about the website attract the targeted customers.

Furthermore while continuing with the optimization of website there are further three categories where the techniques get fall.

White Hat SEO
Black Hat SEO
Grey Hat SEO

White Hat SEO is ethical SEO which is allowed by google. The techniques and tools are recommended and practiced by most of the organic SEO experts.


Black Hat SEO is un ethical and in organic optimization which leads to fool the search engine and get desired traffic by any means. Google and other search engines do not appreciate such SEO. In this SEO the keyword density is not considered, relevant or irrelevant content is placed and many false backlinks are created. Conent is updated via tools or software to attract crawler towards site.

Grey Hat SEO is a mix up of both types of SEOs. It means the grey hat SEO combines both ethical and un ethical SEO tactics. This is for individual SEO technique which do not have clear black or white hat SEO definition.

Our SEO is strictly White Hat by following rules and regulations. Being fair is ethical.

Keyword Research SEO Training

Keyword research is fundamental part of search engine optimization to achieve success.
Keyword research is a practice to find the actual search terms entered by people into the search engines. SEO professionals research keywords in order to achieve better ranking in search engines.
If you think that you know the keywords, then you are absolutely wrong, because you don't. You can predict and assume but that could not be precise.

Keyword research is a continuous process thus it is bit difficult. This is the first step to start optimization of website. You need to continuously discover keywords through analysis and research to create a competitive advantage. Google has provided tools for keyword research. These tools help us to identify which words are being widely searched, which words are in trend and out of trend. For a better analysis Google also provide advantage to get keywords from top ranked sites. Google insights tool can provide the forecasting of the keywords by showing graph of searches for the specific keyword.

Traditionally we conduct keyword research by brainstorming. First we come up with some keyword ideas that link to our content of website. Then we opt a tool to find a set of most appropriate keywords. After getting some keywords on basis of stats and recommendations by tool we teak and optimize our site.
There are hundreds of tools available on internet. Many of them are free to use. But we will go in detail to learn how these tools work, on what basis these tools recommend some specific keywords.

We should also consider the regional demands of the searches as well. For example if we are optimizing a website that provides services or sells items in a specific region and getting huge volume of hits through search results but the traffic is not from the targeted area or region then this traffic will not be a quality traffic. To attain quality traffic we should precisely research the keywords keeping in mind the region where we are targeting customers. Google provide tools where filters are available to see stats of keywords region wise. Google trend is the tool to provide such details.

In a nut shell we should keep these points in mind while selecting keywords

• Current Search volume
• Future prediction
• Keyword status in a particular geographic location

We will study Google Adwords, Google insight , Google Analytics and Google trends and other useful Google tools to find best suitable keywords for our website. These tools provide the self analysis, research techniques and transparently describes the keyword usage and its future trend.

(Note: If any of the tool does not work or does not show result, please check your browser settings. Recommended browsers are latest versions of firefox and google chrome.)




Also See


Tool to Calculate Keyword Density
How to get better ranking in search engines 2011
What is Page Rank
What is keyword Cannibalization