Link Building in On Page Optimization

Link Building term is used to place links on your page. These links can be of within website or can take the visitor to other sites. We will discuss about the inbound links or within site links. This is called On Page Optimization.

Internal link building helps search engines to classify your web pages. 
If you want to bring attention of crawler towards the main page or any specific page of your website you can use that page's keyword in other pages and mark that keyword as a link towards your desired page. This way crawler will get impact of importance of that specific page. Or in other way of understanding you chose a keyword relevant to your page that searchers use on search engines, make sure that most of the pages in your site must contain that specific keyword.

Furthermore your site should be linked with other similar websites to draw attention and better ranking in search engines through crawler. This is called inbound link building. For example if site X is similar to site Y and site X link is placed on site Y, crawler will give importance to site X due to its popularity. But keep in mind that Not all Links are equal because if a health assistance site is getting links from a machinery products site, search engine will possible not count it but if that site is getting links from medical, hospital or doctors sites this will put it in better ranking. To understand importance or weightage of URL click here

Putting link on your site is as simple as
<a href="www.google.com">Popular Search Engine</a>
The URL is link address and text is anchor text 

Also make note that targeted keyword in anchor text should not be included in all your page, please vary a little.

Now how to get inbound links. Inbound links are essential to search engine optimization. Without inbound links you have no chances on Google, which dominates search engine world with ~65% market share.
Ways to get inbound links:

• Submit your website to online directories.
• Submit to paid directories like Yahoo Directory and Business.com
• Join local business chamber and get a link from it. Google trusts .gov links
• If you know professors, try to get a link from university domains. Google trusts .edu links
• Get in touch with your business partners and request a link from their website
• Buy links from other websites. Google considers this "black hat" and may ban your website. Careful link buying still works.
• Create quality content and email it to websites in your industry. If they like it, they will link to you voluntarily.
• Exchange links with webmasters. Not as useful as it used to be.
• Rent links from links brokers. Do a search if you're interested.

Links should never be broken or should not be ambigous like
www.mysubdomainpakistan.com/contact/feedback?en.l/

Avoid using such links. The link must be relevant to the content, title and direction of your page.



Also see


Link building in Off Page Optimization
How to create backlinks in Off Page Optimization
What is On Page Optimization

On page Optimization SEO training

On page optimization is started after selection of keyword. When you select a keyword through research and analysis, forget other keywords and focus on your selected one. Now decide which page you want to be shown on search result. The point is to have a single keyword which is returned to you by research.

You might need to make a new page or edit an existing one. Now find followings on your selected page.

title
head
main content

Add this keyword in all of them in a good proportion. Title should not be greater than 7 to 9 words. Keyword density should be 7% in content. Repeating keywords or different keywords than your website content may lead your SEO towards black hat seo.

Create separate page for specific keywords you select. Make sure to pick those keywords which have highest volume of traffic and maximum relevancy with your page content because in beginning I mentioned that you can not predict keyword because you don't know. It should be decided by the search engine and your research over it. Mutual consent of both is necessary. Now adjust your home page according to your other pages.

Check for links, the links should be properly described and no broken link should be there. It creates bad impact on crawler of search engine. Check for programming errors, remove them if any. Check for spelling mistakes it annoys the visitor.

And always avoid black hat SEO techniques.


Also See

Keyword Cannibalization
What is Meta
Link building in On Page Optimization

Introduction to SEO training

Search Engine Optimization (SEO) is the process to attain volume of traffic towards site, improving the quality of traffic from search engines. This process also attributes towards the ranking of the website in search engines. More precisely the site is optimized better ranks can be achieved. SEO is done by natural or un-paid means. In technical terms this is organic or algorithmic search result rather than Search Engine Marketing (SEM) or paid efforts.

The technique to gain maximum volume of visitors on site is called organic or pure search result. Whenever somebody search some required information your site gets his attention by standing at top in searches, this phenomenon is called search engine optimization.

The site is refined and content is updated with latest information and a thorough research of inbound links attracts the search engines. The publicity aimed at the raising of site in Search Engine Result Pages (SERP)

In short the SEO is is the process of editing a web site's content and code in order to improve visibility within one or more search engines.

It is a subset of Search Engine Marketing (SEM) that aims at facilitating site crawling and influencing a more prominent search engine organic ranking with an end goal of driving traffic from natural listings.

We have case study examples of many companies who gained maximum ROI through this process. Some companies offer this service. They have trained and experience people to cater the needs and forecasting methodologies to improve the ranking in search results of search engines. There is a huge growth in business by giving attention towards this process.

The site should be comprehensive in terms of content, code, design, layout and interactive enough to engage the visitor. The process edits every page of website to gain the maximum level of optimization so it could fit in almost every relevant keyword searches.

In our track we will focus on GOOGLE search engine, its techniques, tools and softwares to learn optimization of website.




Also see

Pagerank by Search Engines
Keyword Cannibalization
What is Search Engine Friendly site