Simple SEO is really an easy task if you do it in simple way. Strange! Yes but it is so. First step of Search Engine Optimization is known by almost everyone who is up to doing this as hobby or professionally. This first first step is keyword research. No... Keyword research is not the first step.
First step is to check the layout of website and consult the webmaster and developers. The website should be search engine friendly. It must contain the necessary tags. These tags should be filled with the targeted, required and appropriate words in specific length.
All the keyword research and back linking may be useless if the layout is not compatible with the strategy of search engines. Few things are compulsory like title, meta, links and content. Actually its all about website. But presence of these makes sure that once you deeply optimize the website with passage of time it will not be easier to push you down in search result page.
Concentrate on the layout, find the proper tags and if not as per the requirement of SEO, then ask the webmaster or developer to modify the code. You should also be capable enough to understand the coding that only include head section (meta & title) and linking, images, headings and alt tags in body section.
Website should not contain much java scripting or animations. Because search engine does not understand or can not read movies or flash stuff.
After finalizing the design of whole website now concentrate on titles of every page. This should be within limit of 7 to 9 words. It should be relevant to the content of its page. General title for every page is not recommended. Personalize it as the content describes. Actually it describes the content in a glimpse. Search engine consider titles and give worth to them in rating of a page.
Now do the research on keywords, sort them out, use different tools, filter them for different pages. List down all relevant keywords. List down all links of pages which you want to be displayed in search results. Like product page or portfolio page or services page depending on nature of website.
Compare the keywords with every page and join the most fittest ones.
Avoid repetition of keywords because it will confuse search engine and keyword cannibalization which means internal competition within pages will start.
After doing keyword research now focus on description of the page which you want to tell search engine about the page. The length should be kept in mind, Squeeze the most suitable wording within description tag. Describe it well and it should be thoroughly relevant to the content. Description is shown in search result. Readers sometimes do not read the whole link but the description. So do not ignore the description. It must contain some words for the website as a whole and then it should be customized for every page. You can use different descriptions on different pages and it is recommended.
Now make pages on social networking websites like twitter, google buzz, RSS and others. Invite people through your social circle and propagate your website content and features on regular basis.
Put links of such websites on your pages so that user can also share your website over their social network. It will increase the traffic over your website.
While maintaining above mentioned important points now start working on backlinking. It is quite important for websites. Because search engine find more worthy a website if many websites are referring to it. It will first give the good impression of authenticity and further it will add to the pagerank value of your web pages.
SEO is slow and hard hitting continuously.
Also See
Social Search in Google
Understanding Coding and Meta
Web 2.0 & SEO
Search Engine Strategies in 2011
First step is to check the layout of website and consult the webmaster and developers. The website should be search engine friendly. It must contain the necessary tags. These tags should be filled with the targeted, required and appropriate words in specific length.
All the keyword research and back linking may be useless if the layout is not compatible with the strategy of search engines. Few things are compulsory like title, meta, links and content. Actually its all about website. But presence of these makes sure that once you deeply optimize the website with passage of time it will not be easier to push you down in search result page.
Concentrate on the layout, find the proper tags and if not as per the requirement of SEO, then ask the webmaster or developer to modify the code. You should also be capable enough to understand the coding that only include head section (meta & title) and linking, images, headings and alt tags in body section.
Website should not contain much java scripting or animations. Because search engine does not understand or can not read movies or flash stuff.
After finalizing the design of whole website now concentrate on titles of every page. This should be within limit of 7 to 9 words. It should be relevant to the content of its page. General title for every page is not recommended. Personalize it as the content describes. Actually it describes the content in a glimpse. Search engine consider titles and give worth to them in rating of a page.
Now do the research on keywords, sort them out, use different tools, filter them for different pages. List down all relevant keywords. List down all links of pages which you want to be displayed in search results. Like product page or portfolio page or services page depending on nature of website.
Compare the keywords with every page and join the most fittest ones.
Avoid repetition of keywords because it will confuse search engine and keyword cannibalization which means internal competition within pages will start.
After doing keyword research now focus on description of the page which you want to tell search engine about the page. The length should be kept in mind, Squeeze the most suitable wording within description tag. Describe it well and it should be thoroughly relevant to the content. Description is shown in search result. Readers sometimes do not read the whole link but the description. So do not ignore the description. It must contain some words for the website as a whole and then it should be customized for every page. You can use different descriptions on different pages and it is recommended.
Now make pages on social networking websites like twitter, google buzz, RSS and others. Invite people through your social circle and propagate your website content and features on regular basis.
Put links of such websites on your pages so that user can also share your website over their social network. It will increase the traffic over your website.
While maintaining above mentioned important points now start working on backlinking. It is quite important for websites. Because search engine find more worthy a website if many websites are referring to it. It will first give the good impression of authenticity and further it will add to the pagerank value of your web pages.
SEO is slow and hard hitting continuously.
Also See
Social Search in Google
Understanding Coding and Meta
Web 2.0 & SEO
Search Engine Strategies in 2011
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